The idea behind Fresh Carton is to choose and sustain healthy lifestyle at an affordable price and at the same time to provide support to the local community and local food system. Fresh Carton’s tie-ups are with local farms, farmers market and neighborhood market. Fresh Carton believes in easy-to-use ordering system, planned on-demand delivery scheduling and efficiently managed supply chain to reduce cost. Fresh Carton works on set principals and guidelines that are easy to remember and follow.